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Startups will need to be aware of the potential risks associated with cyber threats, and implement robust security measures to protect their data and systems. Failure to protect data can result in data breaches, loss of revenue, and damage to the company's reputation. A key challenge for startups is to build a strong brand that resonates with its target market and communicates its value proposition effectively. Startups will need to invest in branding and marketing efforts in order to build awareness and engagement with their target audience.

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